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Founded by sisters Freditta Apeagyei and Francesca Apeagyei, NGUVU SheaCare was created to support marginalised women in rural Northern Ghana by transforming locally sourced shea into high-quality products for the global market.
We are an all-natural, vegan-friendly, and sustainable skincare, haircare, and grooming brand, ethically produced in Ghana for the global market.
Our range includes pure shea butter, aqua shea body butter, haircare, black soap, and natural oils for both women and men.
NGUVU (in-goo-voo) means strength — the essence of womanhood: strong, capable, and productive
This strength lives in over 1,500 women across marginalised communities in Northern Ghana who produce our shea, and in the global community who use our products every day. Every product reflects their resilience, skill, and beauty.
Since launching in 2020, NGUVU has grown into an internationally recognised brand, with products stocked across retail outlets and distributed globally, and features in publications including British Vogue and GQ.
We’re proud to be recognised for our commitment to quality, sustainability, and empowering women..
Freditta Apeagyei is the founder of NGUVU. She is a visionary entrepreneur and philanthropist committed to building a purpose-driven global brand while creating meaningful impact in rural communities.
Through The Nguvu Foundation, she leads initiatives focused on empowering women, creating sustainable livelihoods, and improving access to education and opportunities for the next generation in Northern Ghana.
Freditta holds a Bachelor’s degree in Political Science and French from the University of Ghana and a Master’s in International Affairs from the Graduate Institute in Geneva. Her work continues to bridge business and social impact, with a strong focus on community development and women’s empowerment.
Francesca Apeagyei is the Co-Founder of NGUVU. She brings extensive experience in product development, manufacturing, and business growth, playing a key role in shaping the brand’s operations and global expansion.
With a background in marketing strategy and over 15 years of experience in business development, Francesca has led product innovation, sales, and distribution, contributing to the successful launch and growth of multiple product lines.
Her expertise lies in building strong distribution networks, driving revenue growth, and developing products that meet the needs of a global market, while maintaining NGUVU’s commitment to quality and impact.
Nguvu Foundation is dedicated to improving the standard of living for women in rural areas by providing access to education, vocational training, financial resources, and support networks.
We empower women to become agents of change in their communities, fostering economic independence and promoting gender equality.
As a social brand, we strive to provide fair terms of trade for our cooperative group. Click below to find out more about The NGUVU Foundation.
